Thursday, May 3 & Friday, May 4, 2018 – Paris, France
How lawyers manage their marketing demonstrates the way in which they deliver client services.
Day 1 will focus on building and developing relationships from the first contact to winning the mandate. These marketing skills are fundamental throughout long-term client relationships. Day 2 will focus on how to prevent this and how to ensure that loyal clients become your greatest ambassadors.
It costs up to nine times more to win a new client than to win more work from a current client. When clients start feeling that their lawyers are taking them for granted, and not nurturing them as they did at the start of a relationship, they are vulnerable to approaches from other law firms.
Objectives of the workshop are to develop strategies and skills to:
· win more clients
· win more work
· keep your current clients happy and loyal
· grow your current clients
CONTINUING LEGAL EDUCATION – 13 hours of training
Every participant attending the entire 2 day programme will receive a “Certificate of Attendance” at the end of the workshop that may be used for obtaining “Credits” for “Continuing Legal Education” – “Continuing Professional Development” purposes, depending on national rules. For more information, please contact the UIA.
WORKING LANGUAGE
The workshop will be held in English without simultaneous translation.
FORWARD TO A COLLEAGUE?
If you have a colleague that might be interested, whether a member or a non-member of the UIA, whether a lawyer or non-lawyer, may we suggest that you kindly forward this message to him or her? Thank you!
We look forward to welcoming you to Paris!
Kind regards,
UIA
20 rue Drouot – 75009 Paris – France
T +33 1 44 88 55 66 – F +33 1 44 88 55 77
E-mail : uiacentre@uianet.org
www.uianet.org
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